Kanye West Subway Ad... WTF?

So I'm sure you guys have come across these funny, slightly weird subway ads featuring the Louis Vuitton Don himself, Kanye West. It seems these ads are making their rounds throughout the MTA Transit system, and they're leaving many confused, namely myself. So I just had to investigate.

The ad reads: BE SOMEONE ELSE. BE KANYE. Fast-acting tablets turn anyone to Kanye West!

After reading the ad, I immediately dialed up the number. Seriously, who wouldn't want to be Kanye West. He's rich, his best friend is Jay-Z, and more importantly Jesus walks with him. Hello!? I get down to the bottom of this mystery ad after the jump.

So I dialed it up: 1-877-BeKANYE and received the following options:

• Press 1 to begin the registration process to become a groupie. - Uh, no thanks.
• Press 2 to become a part of Kanye's absolutely fabulous entourage. - Entourage? nah.
• Press 3 for the ultimate summer time cocktail. - Maybe later.
• Press 4 for the 'Be Kanye' tablet. - Uh, I don't put anything in my mouth that's not approved by the FDA.
• Press 5 to be directly connected to Kanye West's cell phone. - Ok, now we're talking.

So rather than transforming into Kanye, I decided to hit him up on his cell phone, to see what he's up to tonight. Maybe he could meet me at the Olive Garden or something - now there's a quality restaurant.

After dialing 5, I was greeted to an automated system who alerted me that the hold time was "3 months, 2 weeks, 4 days, and 24 minutes." Hmmm... it was then that I realized that I was had by a crappy MTA ad campaign.

Long story short, Kanye is the new spokesman for Absolut Vodka. The 'Be Like Kanye' gimmick was clearly lost on me, and probably the hundreds of thousands who read the ad. What's the connection to vodka? Seriously? Now, I'm all for creative marketing to entice the consumer to the point they have everyone talking... and hell even blogging about it, but make it make sense. And as for you MTA, how dare you!? First a fare hike and now this?