Evian Girls Make Fashion Week Wet 'n Wild

During New York IMG Fashion Week coverage, be sure not to miss the “Evian Girls” who will make pink sexy and green. To create an impactful visual impression of its sustainable efforts, Evian has partnered with Viridis Luxe and shoe designer Gracienne Meyers to remind fashions tastemakers that going green can be glamorous and fabulous.

For this project Viridis Luxe has created a custom eco-silk gown in Evian pink and Gracienne an eco alternative stiletto embezzled with Evian labels.

VIDEO AND PICTURES AFTER THE JUMP...